Why Half of Social-Media Campaigns Will Fail

After ignoring the phenomenon for some time, companies and agencies alike seem to be jumping into social-media marketing with both feet, whether it's Facebook or Twitter or Foursquare. But many are suffering from "bright shiny object" syndrome, says Adam Kmiec, and their campaigns will fail.

Source: http://feedproxy.google.com/~r/OmMalik/~3/OcSX6hYBt7Q/

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