Weekly Wrap-up: Why Facebook Marketing Fails, Watson's Victory Isn't Science, Twitter Beyond 140, and More...

A dissection of failed Facebook marketing campaigns topped this week's list of our readers' favorite stories. As a few commenters noted, success comes down to one thing: keep things simple. As always, this week we followed several of the key trends shaping the Internet today. In mobile news, Netflix had some good and bad news for Android owners. Audrey Watters found that location marketing dollars go to Facebook Places over Foursquare and Groupon. And if you were worried about our new overlords, Alex Williams had a smart piece on how the Jeopardy man vs. machine contest had little to do with science and a lot to do with hype. Read on for more.

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Top Stories of the Week

• Why Most Facebook Marketing Doesn't Work
• This is the Creepy, Super Cool Future of Smartphones & Social Networks
• A Watson Victory? This is About a Contest, Not Science
• Why Twitter Must Expand Beyond 140 Characters
• Google Gets Social: Your Friends Bust Into the Ten Blue Links

More coverage and analysis from ReadWriteWeb

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Location

• Survey Finds Local Marketing Dollars Go To Facebook Places Over Foursquare, Groupon
• Facebook Now Oh, So Close to Blowing Location Wide Open

More Location coverage

Mobile

• Android Owners: Netflix Has Good News and Bad News
• Mobile Marketing Made Easier & Smarter: Urban Airship Launches New Publishing & Reporting Tools

More Mobile coverage

Internet of Things

• AT&T Makes App Creation Easier for Home Appliances, Other Objects

More Internet of Things coverage

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ReadWriteEnterprise

ReadWriteEnterprise is devoted to enterprise 2.0 and using social software inside organizations.

• A Watson Victory? This is About a Contest, Not Science
• Java's Not Dying, It's Mutating
• Is WebOS Just Helping Microsoft Build a Better Version of Windows?

ReadWriteStart

ReadWriteStart, sponsored by Microsoft BizSpark, is a resource for startups and entrepreneurs.

• Take An Online Crash Course in Entrepreneurship from The Founder Institute [INVITES]
• Startup Genome Project Aims to Crack the Innovation Code
• InternMatch: Helping Match Student Interns and Startups

ReadWriteCloud

ReadWriteCloud, sponsored by VMware and Intel, is dedicated to Virtualization and Cloud Computing.

• Amazon CTO Werner Vogels Now Hosts His Blog on Amazon S3 and So Can You
• Why People Build Web Apps and What it Says About the Demand for Developer Talent
• The History of Collaboration [Infographic]

ReadWriteBiz

ReadWriteBiz is a resource and guide for small to medium businesses.

• How Small Businesses Are Missing Huge Web Traffic Opportunities
• Why You Should Avoid Black Hat SEO Link Schemes At All Costs
• LinkedIn Publishes Video Series for Small Business Owners

ReadWriteHack

ReadWriteHack is a resource and guide for developers.

• NoSQL Benchmark Open-Sourced
• Hacker Chat: Max Ogden Talks About CouchDB, Open Data and Couchappsora (Part 1)
• How Etsy is Using Node.js

ReadWriteMobile

ReadWriteMobile is dedicated to helping its community understand the strategic business and technical implications of developing mobile applications.

• Samsung Galaxy S II & Samsung Tab 10.1 Officially Unveiled
• Mobile Phones Will Serve as Central Hub to "Internet of Things"
• Live from Eric Schmidt's Keynote at Mobile World Congress

Enjoy your weekend everyone!

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