Middle managers and marketing folks dealing with business-to-business companies that are still delaying their social media programs ? pay attention!� We?ve reviewed our share of social media books here, but this is the first one targeted specifically to B2B applications.� This is a book I received from the publisher, but I would have purchased on my own because of my extensive involvement in the B2B marketing space.
Authors Paul Gillin(@pgillin) and Eric Schwartzman have written what I?llRead More
From Small Business Trends
Social Marketing to the Business Customer
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