We have only just taken first steps towards what is real (online) social commerce. Ex-Googler and current Facebook product manager articulates this in a must-read presentation, How Your Customers' Social Circles Influence What They Buy, What They Do and Where They Go. Take a look.

Source: http://feedproxy.google.com/~r/OmMalik/~3/giOD23dw_IE/
FINISAR FEI COMPANY FAIRCHILD SEMICONDUCTOR INTERNATIONAL FAIR ISAAC FACTSET RESEARCH SYSTEMS
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