Source: http://feedproxy.google.com/~r/OmMalik/~3/qVBQtbN-nA0/
INTERNATIONAL BUSINESS MACHINES INVENTEC KDDI KLATENCOR KONINKLIJKE KPN
Friday, June 10, 2011
Bad news for Nielsen: TV ads to be bought more like online ads
TV ads will increasingly become performance-based, moving the industry beyond just trying to amass huge audiences, according to execs from media agency Initiative. That could change the way that brands and agencies think about media buying, and could be disruptive to Nielsen's ratings system.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment