A Not So Radical Idea: Encouraging Your Customers to Buy Less

There’s a growing movement in the green business world that’s about more than just creating eco-friendly products ? it?s about encouraging so-called sustainable consumption. It?s about getting consumers to buy less and think more holistically about their purchases.

?The need to develop new consumption patterns is the mother of all innovation challenges,? wrote Aron Cramer, president of business social responsibility organization BSR, on GreenBiz.com.

Yet, the concept of sustainable consumption puts many businesses in an awkwardRead More

From Small Business Trends

A Not So Radical Idea: Encouraging Your Customers to Buy Less

Source: http://feedproxy.google.com/~r/SmallBusinessTrends/~3/a47Y1Pr5g54/encouraging-customers-to-buy-less.html

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